Denim Day

What is Denim Day?

For the past 16 years, Peace Over Violence has run the Denim Day in USA campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign, The Phoenix Center at Auraria (PCA) and campus partners ask faculty, staff, and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault.

Next year’s Denim Day will be held on April 26, 2017.

There are several ways you can show support for Denim Day:

  • Wear jeans
  • Wear a Denim Day button or sticker
    • Stop by the PCA to pick up one in advance or email us to have them delivered to your office
  • Encourage friends and colleagues to also wear denim
  • Donate to your local rape crisis center

To learn more about Denim Day at Auraria, stop by The Phoenix Center office in Tivoli 259 or email us at